Customer Perception and Brand Loyalty Essay Example | Topics and Well Written Essays - 1500 words

Customer Perception and Brand Loyalty - Essay Example Pomerantz, (2003) defined perception as a process of attaining awareness or understanding environments by interpreting information. This statement is based on normal human psychology that can be related to the customer perception. Customer perception is a process that is based on the information collected from wide arrays of sources and resources. It can be the case that customers using the existing product or service may create awareness along with changing the level of perception about that particular product or service. Organisations need to understand the perception of customers in order to market their products and services along with offering them something that will exceed the level of perceived perception. Customer perception decides their buying behavior to an extent. Considering the fact that good and valid perception about a product often creates a positive image that allures customers to get associated with that product or service in the short as well as in the long run. Customer perception can be considered as the first stage of buying behavior where there is a difference between the reality and perception. Until and unless, customers use the product; ascertaining the reality can be a cumbersome task offering irrelevant attention and importance to perception (Reichheld, 1993). Customers’ perceptions can be influenced through reference groups and opinion leaders but should offer desired and more than perceived results in order to create long term value and mutual benefits in the competitive business environment.... In short, brand loyalty is driven by effective customer relationship management programs and initiatives offering mutual benefits and advantages to organizations and customers. The research is based on identifying the Ducati customer perception and brand loyalty. It needs to be mentioned that in spite of a number of companies manufacturing high quality and attractive motorcycles, a certain group of customers prefer to buy Ducati motorcycles. The research aims at identifying their perception towards Ducati and its motorcycles along with assessing brand loyalty. However, in this particular discussion, only theoretical aspects of brand loyalty and customer perception has been presented and practical implication will be highlighted in the later part of the research in an illustrative and logical manner. A highly satisfied customer will tend to buy more product and services of the brand with whom he can relate to in the short as well as in the long run. It needs to be understood that bran d loyalty is often useful and economical for the buyer and seller. The buyer can stick to a particular brand without investing much in competitors brand along with availing great benefits of brand loyalty offered by organizations. Loyalty is awarded and rewarded in different ways depending on the structure and policies of organizations. When it comes to expensive products and services, customer perception and loyalty is driven by wide arrays of variables. Price can be considered as one of the most important variables deciding the perception and loyalty level of customers. Ducati Motorcycles come with a hefty price tag and with a positive perception of motorcycles; customers are willing to invest their money in it. If the actual and real performance and services of

Effects of Technology on Social Groups Essay Example for Free

Effects of Technology on Social Groups Essay The emergence of technology has brought about different social effects. Some have lost while others have gained from the technology. A great part of technology involves working with machines and this has resulted into less human labor and most of the people have been rendered jobless by the machines. This is a negative effect on the social group that was working together since some have to be laid off to give way for the machines. Some people have become wealthier while others have become poor and this has created a gap between the two groups. This has changed the expectations of many people in the social environment (Langdon, 1986). For those who have studied how to work with the machines they are enjoying and getting closer to their social groups. People can easy work from home and this has made working easier. Social groups can work together on the internet and they can even share a network. Most of the technology lies in the computer and through the computer; people can easily talk with all their friends in the social websites. People also find spouses and lost friends on the internet and this is a merit of technology since people keep in touch even when they are far from each other (English-Lueck 1998). In social groups like families, technology has led to breakups of close family ties sine the family members can communicate by sending an email and chatting. They feel that they are close to their relatives even when they are in distant places hence they do not bother to travel home. This has made most of the parents to lose control over their children. This is a way in which technology has created freedom for the young generation (Ruth. 1989). References 1. Ruth Schwartz Cohen, (1989), More work for mother; The Ironies of Household Technology from the open hearth to the Microwave, London, Free Association Books 2. Langdon Winner, (1986), The Whale and the Reactor; A Search for Limits in an Age of High Technology, Chicago, University of Chicago press 3. J. A. English-Lueck, (1998), Technology and Social Change; The effects of family and community retrieved October 31, 2008 from website; http://www. sjsu. edu/depts/anthropology/svcp/SVCPcosa. html

A Critical Essay on Edgar Allan Poe’s The Fall of the House of Usher (1

The twenty first century author Alexandra Iftodi Zamfir (1986- ) argues that ‘architecture and settings are more important in Gothic fiction than in any other type of literature.’ (Zamfir. 2011: 15). The nature of architectural space performs a significant role within the narrative structure of Gothic fiction as it creates and builds layers of imagery that signify the horrific and gloomy; a construction full of atmosphere and suspense. It was the Gothic writer Horace Walpole (1717-1797) who first illustrated in his Gothic novel The Castle of Otranto (1764) an example symbolic to the nature and power of architectural space explored through the nature from his own â€Å"†¦house in Strawberry Hill which was the most complete neo-Gothic structure of the time. His mansion, as the author admits, stands at the base of†¦architectural design†¦shapes, decors, landscapes, were all under one form or another, elements of Gothic construction.† (Zamfir. 2011 : 18). This critical essay will explore and analyse the nature of Gothic architecture deployed as a vehicle of Gothic construction within the narrative structure of the American author Edgar Allan Poe’s (1809-1849) macabre and fictional prose The Fall of the House of Usher (1839). (Poe. 1987: 1). I shall present and argue how the artistic effects deployed in the narrative structure create an atmosphere of tension and suspense, through the exploration and investigation of Gothic architecture, demonstrating a close reading and analysis from key passages of the text applying psychoanalytical examples from the nineteenth century theorist Sigmund Freud (1856-1939). (Chiriac: 1998-2011). The Fall of the House of Usher was written by the American author and poet Edgar Allan Poe, it first feat... ...gn_of_Space_in_Gothic_Architecture. [Accessed 11th May 2012] Giordano, R. (2005-2011) Poestories.com: An Exploration of Short Stories by Edgar Allan Poe. [On-line] Available from: http://www.poestories.com/. [Accessed 24th September 2011] Gunn, A.G. (1997-2002) Cyclopaedia of Ghost Story Writers. [On-line] Available from: http://www.jb.man.ac.uk/~agg/ghosts/#poeea. [Accessed 24th September 2011] Hallqvist, C. (2001) The Poe Decoder. [On-line] Available from: http://www.poedecoder.com/. [Accessed 24th September 2011] Montagna, J.A. (2006) The Industrial Revolution. [On-line] Available from: http://www.yale.edu/ynhti/curriculum/units/1981/2/81.02.06.x.html. [Accessed 11th May 2012] Pridmore, J. (1998-2011) Edgar Allan Poe (1809-1849). [On-line] Available from: http://www.literaryhistory.com/19thC/Poe.htm. [Accessed 24th September 2011]

William Blake :: essays research papers

WILLIAM BLAKE 1757-1827 William Blake was a British poet, painter, visionary mystic, and engraver, who illustrated and printed his own books. Born in 1757 he stayed in London nearly his whole life. He began a life of crafts at the age of ten he was sent to one of the best drawing schools in England, Henry Pars'. At the age of 14, he took up the art of engraving as an apprentice. His artwork was mostly based upon spiritual happenings due to visions he had of religious figures such as the Virgin Mary. In 1783 he married Catherine Boucher, the daughter of a market gardener. The Ghost of Samuel (1800) During his lifetime, Blake’s work received little attention. When his work was read over, most people who read his it decided that Blake was confused or mad. However he is now regarded as a great artist in the fullest sense. Blake's first book of poems, Poetical Sketches, appeared in 1783 and was followed by Songs of Innocence in 1789, and Songs of ExperienceE 1794. His most famous poem "The Tyger", was part of his Songs of Experience. In these works the world is seen from a child's point of view. Blake was always in a state of economic poverty, due to his inability to compete in the highly competitive field of engraving and his expensive invention that enabled him to design illustrations and print words at the same time. However, he was independent throughout his life and Blake left no debts at his death on August 12, 1827. He was buried in an unmarked grave at the public cemetery of Bunhill Fields in England. The Tyger Tyger! Tyger! Tyger! Burning bright In the forests of the night What immortal hand or eye Could frame thy fearful symmetry? In what distant deeps or skies Burnt the fire of thine eyes? On what wings dare he aspire? What the hand dare seize the fire? And what shoulder, and what art,

Bebe Stores Inc

Bebe Stores Corporation designs produce and sells stylish women wear. In the late 1990’s Business Week Magazine named it one of the fastest growing companies in the United States of America. In 22 states across the country Bebe has about 101 boutiques. The majority of these boutiques are in the expensive malls and the target markets are the trendy females between the ages of 18-35.Bebe offers suits, dresses at a price which is very competitive to stores such as banana republic, Express and Guess. The store presents itself as a feasible choice to consumers who cannot afford the expensive price tag of dresses.Bebe has achieved its success not only because of its cost effective management and manufacturing methods but also because of the Entertainment business. The designs of the company appear on famous television shows such as Friends, Beverly Hills 90210, and Ally Mcbeal. Movie stars such as Jennifer Lopez, Drew Barrymore and Alicia Silverstone have worn Bebe’s clothing in movies. Starting of Bebe The idea of Bebe was started by a former entertainment personality Manny Mashouf who was an expert in the management of arena’s and restaurants.In the middle of the 1970’s, Manny Mashouf saw a chance to earn profit from the rising market of women ear which were being designed specially for trendy young consumers. He opened his first store in San Francisco in 1970. The name Bebe was used as it summarized many of the descriptions he wanted his clothes to portray. The name to Mashouf represented growth and was taken from Hamlet’s famous phrase which was to be or not to be and in Turkish it means Women and in French it means baby.The name pronounced as bee bee was one of its kind and portrayed the customer and youthful and sharp originality which the company wanted its clothes to emerge. Bebe became an instant hit because its main focus was on clothes for the young and trendy females. The first couple of years, Bebe had one boutique and after several years it opened a branch in the northern part of California. Mashouf at first was very conventional in his approach to expand his business. He focused on the financial stability of the stores which he had already opened before opening up boutiques in new locations.This approach worked perfectly and the company started to grow in the North and Western part in the 1980s. Success of Bebe Bebe had a control over its design and manufacturing cost which was making it more profitable. All products were being produced by Bebe itself. Keeping its overhead cost lower than other companies Bebe was using locally produced material in its clothing. This benefited Bebe a lot as the company was saving on additional costs and was controlling its overall image. To offer consistency in style and quality in its clothes, Mashouf and his team saw their products from the initial stage to the final presentation.The popularity of the company grew very much in the 1980 and soon the company star ted to focus from trendy wear to sexy cocktail dresses. In the late 1980s, Bebe was in competition against big chains such as Ralph Lauren. It never kept a secret of its target market which was the young trendy females. The economy of United States started to grow and large and expensive malls were being built at a very fast pace. The company got its initial opportunity to expand from a local chain to a national brand.By 1994 Bebe with its expansion campaign had opened 38 stores in a year in well located mall across the country. The prices varied from a simple t shirt costing $30 to a sexy short cocktail dress costing $150. Bebe advertised its clothes in famous magazines such as Vogue in which models were shown wearing Bebe’s dress and posing in seductive way. The image portrayed in the magazine worked perfectly and profit and its name soared to new heights. After the initial success of Bebe, it took a bold step to seek name identification from not only its advertising campai gns but also through celebrity publicity.This step was taken because Bebe wanted the consumers to see the clothing on famous stars which would automatically associate those stars with the Bebe brand. This association would make profits rise even further than before. Heather Locklear a host of a successful television series in 1995 called Melrose Palace wore a dress of Bebe. In this show several attractive television stars were shown with unique dresses and were copied all around the country. The outfit of Bebe being showed in the series now started appearing on different celebrities including Madonna, Julia Roberts, Jennifer Lopez, Cindy Crawford etc.and all of them were appealing to customers whom the company was trying to attract. Than Bebe’s dresses started appearing on famous shows including The Practice, Ally Mcbeal etc. The growing relationship between the entertainment industry and clothes was becoming a trend. In an episode of Ally Mcbeal, the story rotated around the length of a skirt worn by the star of the show. This skirt was of Bebe and after the show was aired, orders of the skirt went up all across the country. By the late 1990’s Bebe had become an important part of the entertainment industry. Bebe was not a trend setter like Ralph Lauren and Donna Karan were.The success behind the company was its skill to precisely and quickly copy the styles of other trend setters from season to season. When Donna Karan came out with a pure, delicate dress for a season, Bebe followed with same design in a couple of weeks. By doing so, Bebe was allowing its fashionable customer to keep up with the new trendy wear. Duplicating the clothes of other famous brands, Bebe was offering the same trendy wear in half of what the customer would pay for the big brands. The company managed to make its own products which were attracting both celebrities and consumers without adding any significant costs.Another success factor was the company’s test and r eorder method, which was allowing Bebe to move its stock at a faster pace than its competitors. By this method, the company would begin shipping its products to stores in a limited quantity. If the product did remarkably well, the company would hold its new stock and started meeting the customer demands of the product which was doing well. As Bebe was making its own products, they had a firm control over the quantity of the products to be produced and at what pace they were to be produced.This test and reorder method soon became an import part of the company’s financial position. Bebe had developed itself spectacularly in the 1990s from a single boutique to such a financial strength that it went public in 1998. The initial offering was $11 per share and around 2. 5 million shares were sold. Mashouf had 88% of the share after the company appeared on the stock exchange and he played an important part in the company’s expansion. The target market of Bebe was the younger t rendy women mostly in the 20s but after its spectacular growth in the 1990s, the company started to target to even younger girls.Bebe started to offer less expensive, logo inscribed t shirts, jackets and sweaters. The introduction of the new merchandise not only brought new customer but made the name of company more noticeable. The company’s primary products were suits and dresses but than it added more casual wear to its already successful collection. The company than was noticed by many retailers who became partners with the company after agreeing on terms which was quite profitable for Bebe. Bebe signed an agreement with Genender International which produces fashionable but reasonably priced watches.Later another agreement was signed with Titan Industries to make footwear which was to be sold in Bebe shops and other renowned departmental stores. Than along with California design studio, Bebe produced sunglasses and optical frames with price ranging from $50-150. In late 19 98, Bebe went online and introduced an online boutique which was a significant step in the technological era. In 1999, Bebe managed to open 11 more stores and by the end of May the company successfully opened its 100th store. Two stores were opened internationally with one being in Kent England and the other being Vancouver, Canada.The popularity of these stored internationally encouraged the company to open more stores in countries like South east Asia, Israel and Greece. Bebe’s fairy tale success was not without risk. Bebe targeted to a limited customer market and was always condemned due to its small size and for creating clothes which could only be targeted to a small portion of the American female public. The expansion plan of Bebe was better than the company had planned and in 1999 the sales of the company were soaring and it became virtually unbeatable. Bibliography †¢ Bebe Stores (2007) from Wikipedia. Retrieved on April 30, 2007 from http://en.wikipedia. org/wik i/Bebe_stores †¢ Bebe Stores. Retrieved on April 30, 2007 from www. bebe. com †¢ Bebe Stores Inc, Company Profile from Wright Reports. Retrieved on April 30,2007 from http://wrightreports. ecnext. com/coms2/reportdesc_COMPANY_075571109 †¢ Bebe from Sanfransicoshops. com. Retrieved on April 30,2007 from http://www. fillmoreshop. com/pages/bebe. html †¢ Bebe Stores Inc from Yahoo. Retrieved on April 30,2007 from http://finance. yahoo. com/q/pr? s=BEBE †¢ Bebe stores from Hoovers. Retrieved on April 30, 2007 from http://www. hoovers. com/bebe-stores/–ID__56757–/free-co-factsheet. xhtml

How to Spell Exclamations of Laughter

How to Spell Exclamations of Laughter How to Spell Exclamations of Laughter How to Spell Exclamations of Laughter By Mark Nichol How does one spell the sound of an eruption of laughter? It depends on the species of mirth, and the list below offers suggestions based on such subtleties. Whether one seeks to indicate a character’s laughter in the manuscript of a novel or short story or to indicate actual or conjectural laughter in nonfiction, consider these guidelines. The basic expression of laughter is ha, though this onomatopoeic word can also express derision, especially when followed by an exclamation point, so writers should take care to provide context to clarify whether the word indicates amusement or ridicule. The former is more likely to be expressed with ha-ha (also styled â€Å"ha ha† or haha, though, as with many reduplicative terms, hyphenation is recommended). Greater dedication to expressing amusement is demonstrated by ha-ha-ha and so forth, though eventually, with enough reduplication, derangement is implied. Meanwhile, heh, or heh-heh, suggests pointedly mild amusement, or a suggestion of mischievous or smirking, sniggering, or lascivious amusement, so, again, context is helpful. He-he-he, or tee-hee (or tee-hee-hee) also imply mischief, though the implication is that the laughter is high pitched, and the humor is juvenile. Bwah-hah-hah, or mwah-hah-hah, is imitative of a comic book villain’s triumphant eruption of malicious laughter when overcoming the hero and is generally used facetiously to imply that one’s evil machinations have borne fruit. Ho-ho-ho, the form of expression employed by Santa Claus to express Christmas cheer in popular culture, suggests a full-bodied mirth, while hoo-hoo is indicative of obnoxious delight at, for example, being found to be right about something or having caught someone in a lie or transgression. Yuk-yuk-yuk (or, imitative of Curly of the Three Stooges, nyuk-nyuk-nyuk) suggests impish delight, though using the word yuks to refer to laughter suggests sarcasm or at best a comment on how something is not really that amusing. Derived from the Internet-speak acronym for â€Å"laugh out loud,† lol (or LOL) is rarely used as an expression in dialogue or within a quotation, though it may be uttered in conjunction with derisive eye-rolling. (The variations lolz and lulz may express scorn as well.) Many of these terms are ambiguous, so, as stated above, aid the reader with contextual clues to, for example, clarify whether the expression of humor is sincere or sarcastic. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureEnglish Grammar 101: Verb Mood10 Humorous, Derisive, or Slang Synonyms for â€Å"Leader† or â€Å"Official†

Free Essays on Lord Of The Rings

Biography of J.R.R. Tolkien A recent poll of British readers revealed Tolkiens â€Å"Lord of the Rings†Ã¢â‚¬  to be their overwhelming choice as the all time favorite book. Tolkiens epic journey has been enjoyed by, young and old readers, than any comparable settle books. Though of stinging criticism of our cultural decadence, this is also a tribute to something morally and religiously pure in Tolkiens work. John Ronald Reuel Tolkein was born in South Africa in 1892. Tolkien is actually a Dutch name but his parents were partly Dutch. Tolkiens dad like many other young English men migrated to the British colony. But Tolkien’s mother was unhappy living so far away from home and in such circumstances. She had returned to England to give birth to her second son, Hilary, when Ronald was only three. Their father contracted yellow fever and before his wife, Mabel, could return to Africa to care for him, he died. Therefore she was left a widow Faced with the task of raising two young sons of her own. Mrs.Tolkien returned to Birmingham to undertake take task of renting a cheap cottage on the edge of the ugly industrial city in a village called Sarehole Mill. Tolkien and his family were vacationing on the beach in corn well when they met on the who was known for swapping gossip and giving advice and issuing forth with wisdom. They named him Gamgee and he now is part of the familys lore. Mable Suffield Tolkien was skilled in penmanship and knew Latin Greek and French.She taght both disciplines to her sons, so that young Ronald can read and write proficiently before she was four .She sought about all to give her son a catholic upbringing at great personal cost and she relocated herself next door to Birmingham Oratory, a large catholic retreated house located in a suburb Edgbaston. Tolkien’s daugher Priscilla assured him when he visited in her Oxford home during June of 1988, that is rigorously religious upbringing turned her father into... Free Essays on Lord Of The Rings Free Essays on Lord Of The Rings J.R.R. Tolkien is demonstrating effective ways for ordinary citizens in our world today to accomplish goals that almost seem impossible. By greatly emphasizing the importance of teamwork, individual strengths, and the will power to overcome setbacks, Tolkien is expressing to his readers what we must do to stand up to terrorism and continue being the leader in world affairs. The Fellowship understands the power of the ring and realize they have to work together as a team to bring the ring back to Mordor to get it destroyed. Since no single person is strong or smart enough to bring the ring back to Mordor on their own, a team is essential. A team is important for this mission because if one member of the team can no longer perform his role, the rest of the team can still go on. For example, the great warrior Boromir was killed, but the Fellowship could still rely on Aragorn, Legolas, and Gimli to protect them on their journey. The same concept applies today; the United States cannot destroy terrorism in the world on our own. We have to get other countries to help fight with us. From President Bush’s persuasion, Great Britain sent troops and supplies to Iraq. France is providing money to help reconstruct Afghanistan, and less powerful countries like Morocco, Indonesia, and the Philippines have vowed to choke off terrorist financing. As the United States fights terrorism now, our supporters continue to grow as they see the triumph of good over evil. Each member of the Fellowship has their own individual strength that they contribute to the team in order to make it successful. The Fellowship realizes each others weaknesses and rely on each others strengths to reach a common goal. Frodo was allowed to actually hold the ring because the Fellowship realized that Hobbits are not seeking power and glory but that they desire a peaceful life back at their home, the shire. A Hobbit’s strength is its humbleness and their desire fo... Free Essays on Lord Of The Rings Fellowship of Rings The Fellowship of the Ring (the lord of the rings part I) -CHARACTERS- Frodo Baggins - The main , a hobbit of exceptional character. He inherits the Ring from Bilbo and thus becomes the Ringbearer of the Fellowship. He is also an Elf-friend, knowledgeable in their language and a lover of their songs. Like Bilbo (or any other good hobbit) he loves good food and simple comforts, but he also has a strange, higher quality about him. Sauron (also known as the Dark Lord) - The main . A servant of Morgoth (the Great Enemy), he took his master's place after the First Age. At the time of The Fellowship of the Ring, he has reestablished himself in Mordor and is preparing to launch a war on the West. He greatly desires the One Ring, which he created long ago and which holds a great part of his power. Gandalf - One of the five great wizards in Middle-Earth, second in his order only to Saruman. Known to the hobbits only as a creator of fine fireworks, he is actually powerful beyond their imagination. His great task is the War of the Ring, and he is essential in keeping the Ring out of 's hands; but he falls in Moria, before his time. Until then he is the leader of the Fellowship. Aragorn (also known as Strider) - The heir of Isildur, one of the few Men left on Middle-Earth from the great race of Numenor. Before the coming of the Ring he lives as a Ranger in the North, protecting the Shire and other lands from servants of the Enemy. The War of the Ring is his destined time to come forth from obscurity. He leads the Fellowship after 's fall. Sam Gamgee - Friend and gardener of . Although he is not the brightest of hobbits, he sees some things that the truly wise overlook. Most importantly, he is a stubborn and valuable companion and friend to Frodo. He is a member of the Fellowship. Elrond Halfelven - The Master of Rivendell, the Last Homely House. He is descended from a Man and an Elfthus "Ha... Free Essays on Lord Of The Rings Biography of J.R.R. Tolkien A recent poll of British readers revealed Tolkiens â€Å"Lord of the Rings†Ã¢â‚¬  to be their overwhelming choice as the all time favorite book. Tolkiens epic journey has been enjoyed by, young and old readers, than any comparable settle books. Though of stinging criticism of our cultural decadence, this is also a tribute to something morally and religiously pure in Tolkiens work. John Ronald Reuel Tolkein was born in South Africa in 1892. Tolkien is actually a Dutch name but his parents were partly Dutch. Tolkiens dad like many other young English men migrated to the British colony. But Tolkien’s mother was unhappy living so far away from home and in such circumstances. She had returned to England to give birth to her second son, Hilary, when Ronald was only three. Their father contracted yellow fever and before his wife, Mabel, could return to Africa to care for him, he died. Therefore she was left a widow Faced with the task of raising two young sons of her own. Mrs.Tolkien returned to Birmingham to undertake take task of renting a cheap cottage on the edge of the ugly industrial city in a village called Sarehole Mill. Tolkien and his family were vacationing on the beach in corn well when they met on the who was known for swapping gossip and giving advice and issuing forth with wisdom. They named him Gamgee and he now is part of the familys lore. Mable Suffield Tolkien was skilled in penmanship and knew Latin Greek and French.She taght both disciplines to her sons, so that young Ronald can read and write proficiently before she was four .She sought about all to give her son a catholic upbringing at great personal cost and she relocated herself next door to Birmingham Oratory, a large catholic retreated house located in a suburb Edgbaston. Tolkien’s daugher Priscilla assured him when he visited in her Oxford home during June of 1988, that is rigorously religious upbringing turned her father into...

The Long Telegram of George Kennan

The Long Telegram of George Kennan The Long Telegram was sent by George Kennan from the United States Embassy in Moscow to Washington, where it was received on February 22nd, 1946. The telegram was prompted by US inquiries about Soviet behavior, especially with regards to their refusal to join the newly created World Bank and International Monetary Fund. In his text, Kennan outlined Soviet belief and practice and proposed the policy of containment, making the telegram a key document in the history of the Cold War. The name long derives from the telegrams 8000-word length. US and Soviet Division The US and USSR had recently fought as allies, across Europe in the battle to defeat Nazi Germany, and in Asia to defeat Japan. US supplies, including trucks, had helped the Soviets weather the storm of Nazi attacks and then push them right back to Berlin. But this was a marriage from purely one situation, and when the war was over, the two new superpowers regarded each other warily. The US was a democratic nation helping put Western Europe back into economic shape. The USSR was a murderous dictatorship under Stalin, and they occupied a swathe of Eastern Europe and wished to turn it into a series of buffer, vassal states. The US and the USSR seemed very much opposed. The US thus wanted to know what Stalin and his regime were doing, which was why they asked Kennan what he knew. The USSR would join the UN, and would make cynical overtures about joining NATO, but as the Iron Curtain fell on Eastern Europe, the US realized they now shared the world with a huge, powerful and anti-democratic rival. Containment Kennans Long Telegram didnt just reply with insight into the Soviets. It coined the theory of containment, a way of dealing with the Soviets. For Kennan, if one nation became communist, it would apply pressure on its neighbors and they too might become communist. Hadnt Russia now spread to the east of Europe? Werent communists working in China? Werent France and Italy still raw after their wartime experiences and looking towards communism? It was feared that, if Soviet expansionism was left unchecked, it would spread over great areas of the globe. The answer was containment. The US should move to help countries at risk from communism by propping them up with the economic, political, military, and cultural aid they needed to stay out of the Soviet sphere. After the telegram was shared around government, Kennan made it public. President Truman adopted the containment policy in his Truman Doctrine and sent the US to counter Soviet actions. In 1947, the CIA spent considerable sums of money to ensure the Christian Democrats defeated the Communist Party in elections, and, therefore, kept the country away from the Soviets.​ Of course, containment was soon twisted. In order to keep nations away from the communist bloc, the US supported some terrible governments, and engineered the fall of democratically elected socialist ones. Containment remained US policy throughout the Cold War, ending in 1991, but discussed as something to be reborn when it came to US rivals ever since.

Sicily Research Paper Example | Topics and Well Written Essays - 500 words

Sicily - Research Paper Example While being a highly-developed cultural nation, Sicily represents an agricultural type of economy. It specializes mainly on exporting orange and lemon. Moreover, the beautiful orchards of Sicily attract many tourists mainly to the rural regions. There are also places of great historical interest such as Necropolis of Pantalica and Valley of the Temples. Excavations keep going on the island bringing out new evidence from history. The Sicilian people are honored to be citizens of the islands, though they identify themselves as Italians but not Sicilians. â€Å"Despite the existence of major cities such as Palermo, Catania, Messina and Syracuse, popular stereotypes of Sicilians commonly allude to ruralism, for example the coppola is one of the main symbols of Sicilian identity; it is derived from the flat cap of rural Northern England, which arrived in 1800, when Bourbon king Ferdinant I had fled to Sicily and was protected by the British Navy†. (Spadi 2001) The majority of Sicilians have two native languages Italian and Sicilian. Despite the relative balance between these two languages, Italian has the dominant position - it is even taught at Universities and in schools as the language of mass media. Sicilian is mainly used by youth in every-day life. Speaking about religion it is necessary to point out that Roman Catholicism is widely spread on Sicily. The church weddings are even more popular than civil ceremonies and people usually visit church at least once a week. Jewish people, who appeared on Sicily 1,400 years ago, possess the second place in religion. The third place belongs to Islamic faith since many Arabs came to Sicily in the 19th century. And the minorities are represented by Eastern Orthodoxy, Evangelist Church and Sikhism. When it comes to national cuisine it should be mentioned that this island is called ‘God’s kitchen’. The reason for this is the abundant amount of wines, pizzas and other meals that originated on Sicily and have

Argyle Diamonds Strategic Business Plan Case Study

Argyle Diamonds Strategic Business Plan - Case Study Example Companies should have successful competitive strategies to be able to attract, retain and grow customers. However, before the company can plan and execute these strategies, it should be able to pinpoint its sources of competitive advantage which can be differentiated through products, services, channels, people and to age (Kotler & Armstrong, 2001). Since the market is in the international orientation, the advertisers should keep in mind the differences that are distinct between and among the target market from different cultural backgrounds which may significantly affect the effectivity of the campaign. The fact is, there may be ideas that will not be applicable across the diverse target market population. Studies on the relationship of consumer behavior and their personal values and cultural orientation as well as their beliefs on certain principles, the dispositions they hold and the side they take on political, gender and social problems and issues should be duly accorded. Moreover, other elements, such as understanding the right target audience for a product or service, an indeed, researching such an audience in considerable depth, are equally important. Similarly, even if the appropriate channels are known and understood, the content of the messaging and communications developed for those channels, and that audience, or nature of critical importance. Such channels, for example, will include TV advertising, or an outdoor campaign. Advocates of such channels will argue with justification, that media can now be bought to give a highly articulate degree of one to one targeting, but more importantly the inclusion within messaging across these channels of a telephone number, email address, or website, fulfill our requirement to develop one to one dialogue (Elgar, 2003).

Promotional Practice Report (Developing Marketing Communications) Essay

Promotional Practice Report (Developing Marketing Communications) - Essay Example In this Promotional Practice Report, I will mainly focus on the campaigns of the launch of Xbox 1. Through the authenticity of the ads, to massive 75 cities experiential tour, to social campaigns that encourage their participation, to creative media executions that let fans become directly involved – we are inviting the world to celebrate the launch of Xbox One and it’s an invitation to a new generation of games and entertainment. And it showcases experiences that only Xbox One can deliver.† Said Robert Matthews, General Manager of Consumer Marketing, Xbox (Xbox One Launches Invitation to the world, 2013). SMART is a guide how to set a valuable objective. Each letter in SMART refers to a different meaning included Specific, Measurable, Achievable, Relevant, and Timely. Microsoft did a great job about specific in the Xbox 1 campaign objective. It concerned about all the fans of Xbox should be involved, advertising over the world and 75 cities experiential tour, and the reason is to celebrate the launch of Xbox 1. Furthermore, it has to let people know the gaming and entertainment experiences can only be delivering by Xbox 1. However, it is not measureable and timely due to the objective does not mention about how many people should be involved within a specific time (Stross, 2005). DRIP is use to influence audiences by four different ways (Differentiate, Reinforce, Inform and Persuade) to differentiate or enhance the competitive of the product (Jill, 2009, p. 9). According to the campaign objective; it tries to reinforce people will have a new generation of games and entertainment that they have never experienced before by Xbox 1. The target audience for the new Xbox product will depend on different segmentation variables such as gender, buying situation, socio-economic group, race, age, geographical location, occupation, and ethnic group. Further, it also depends on early majority users,

Personal Essay Example | Topics and Well Written Essays - 500 words - 8

Personal - Essay Example They are generally talkative and the best way for them to understand a concept is by talking about it (Bixler, 2010). The Kinesthetic learner, on the other hand, learns best by going through an activity. They prefer carrying out the activity in a practical way rather than listening to a teacher giving a lecture or carrying out a demo. As a student, it is important that one understands his or her learning style as it will help them adopt study habits that are in line with their learning style. This will not only make the learning process easy but will also go a long way in ensuring that the student performs better in his or her studies (The Center for New Discoveries in Learning, 2012). Being a public relations student, the major reason for seeking a college education is to ensure that I can obtain the required knowledge for public speaking and handling clients because my job will entail a lot of that. Therefore, as the study indicates that I am an auditory learner, I totally agree with it because I best learn by hearing and speaking. As I listen to the lecture, I form a mental picture of what is being said, and as I read, I internalize the whole concept that is being taught. This is important because as a student I should be able to picture the whole concept of what is going on (Bixler, 2010). In the public relation sector, listening and talking is key, therefore, while developing this skill, I am laying a good foundation for my future career. As a public relations officer I should be able to listen carefully and get the whole concept of what is being discussed. Furthermore, I should be an eloquent speaker who can relate well to the clients, understand the whole c oncept and relay the necessary solutions. It can be concluded that many people use or prefer varied learning styles that come with various techniques. While many may have learning styles that can be said to be

Near Eastern and Egyptian Art Essay Example | Topics and Well Written Essays - 750 words

Near Eastern and Egyptian Art - Essay Example Since God chose Moses, the Israelites complain and requests to Moses in order to get blessing and favor from God. The interactions in the passage reflect on the common faithful, priests and deities in a positive and negative manner. God trust and is confiding to Moses, but the common faithful people are not completely trusted by God as their attitude can change according to comfort and discomfort. The priests are people who praise and worship God to get favor. But God feel more obliged to innocent believer .when it is the question of deity Amun Re, it is regarded as the king of Gods and other gods are believed to be his manifestation. So the priests who worship Amun Re had secondary authority when compared to Moses. The formation of deity and rituals is only needed to fulfill the commands given to Moses in order to save the people of Israel. Here the construction of Amun re temple is made to maintain connection with the sun’s rays and position thorough the day. Here, the king Hammurabi also has a significant role to play as he was a person who employed justice and rights in ruling his people. He was also an ardent believer of god like Moses .However; Hammurabi believed and had faith in Shamash the sun god who is believed to be ultimate God by Egyptian civilization. Hammurabi, if like Moses had strong faith and belief in God he can get commandments and orders from Shaman for the prosperity and empowerment of his country. Moreover,The height of the stele refers to the high positioned throne of God, and shape of the stele denotes the universal structure of sky and space. Here the stele represents Hammurabi as a worshipper and devotee of Shaman, and his conversation with god over justice issue. The passages of Hebrew bible show that the people in Israel feared God but love towards him was not up to the mark of Moses. The Israelites where more inclined to religious rituals and ceremonies for

Personal Essay Example | Topics and Well Written Essays - 500 words - 8

Personal - Essay Example They are generally talkative and the best way for them to understand a concept is by talking about it (Bixler, 2010). The Kinesthetic learner, on the other hand, learns best by going through an activity. They prefer carrying out the activity in a practical way rather than listening to a teacher giving a lecture or carrying out a demo. As a student, it is important that one understands his or her learning style as it will help them adopt study habits that are in line with their learning style. This will not only make the learning process easy but will also go a long way in ensuring that the student performs better in his or her studies (The Center for New Discoveries in Learning, 2012). Being a public relations student, the major reason for seeking a college education is to ensure that I can obtain the required knowledge for public speaking and handling clients because my job will entail a lot of that. Therefore, as the study indicates that I am an auditory learner, I totally agree with it because I best learn by hearing and speaking. As I listen to the lecture, I form a mental picture of what is being said, and as I read, I internalize the whole concept that is being taught. This is important because as a student I should be able to picture the whole concept of what is going on (Bixler, 2010). In the public relation sector, listening and talking is key, therefore, while developing this skill, I am laying a good foundation for my future career. As a public relations officer I should be able to listen carefully and get the whole concept of what is being discussed. Furthermore, I should be an eloquent speaker who can relate well to the clients, understand the whole c oncept and relay the necessary solutions. It can be concluded that many people use or prefer varied learning styles that come with various techniques. While many may have learning styles that can be said to be

Global warming Research Paper Example | Topics and Well Written Essays - 1500 words

Global warming - Research Paper Example Scientists predicted that the average temperatures to be experienced in the U.S. could increase by 3 to 9 degrees by the end of the century if global warming is not reduced (Simpson, 2008). Causes of Global Warming Global warming is caused when carbon dioxide, methane and other greenhouse gases pile up in the atmosphere like a thick blanket, traps the sun's heat and cause the planet to warm up. Naturally, global warming is caused by the release of methane gas from the arctic tundra and wetlands. Methane being a green house gas, traps heat in the earth’s atmosphere. On the other hand, the man-made causes include air pollution and overpopulation population. Burning of fossil fuels causes pollution in the earth’s atmosphere. Silver (2008) states that coal and oil, are examples of fossil fuels that cause air pollution. When these fuels are burnt, they emit carbon dioxide, which is a green house gas. In addition, during the mining of coal or oil, methane is also dug out as i t is naturally in the ground. High human and animal populations naturally imply the need for more food and transport. Because of these two, more fossil fuels are used which means that more greenhouse gases are released in the atmosphere. With a high population, more agricultural activities are done with the aim of increasing the food supply to the growing population. Methane is produced by manure, which is mainly used in agriculture. The increasing populations also use more cars implying an increase in the use of fuels and resultant pollution. According to Silver (2008), carbon dioxide contributes to global warming. The rising level of carbon dioxide from animals’ breaths worsens the situation. Also, Humans are destroying forests without planting more trees. Trees are valuable in the conversion of carbon dioxide to oxygen. The trend is worsening the global warming experienced in the earth. Global warming cause for serious concern The Union of Concerned Scientists (2010) concl uded that these effects can cause serious destructions. The effects include reduced snow accumulation due to melting glaciers, severe droughts causing more deaths and water shortage, rising sea levels leading to coastal flooding. A warmer temperature in the sea causes stronger hurricanes, which cause serious damage of property in Southeastern Atlantic and Gulf coasts. The wild fires experiences may lead to more loss of trees in the environment. Some plant destruction may lead to the extinction of some animal species because of the global warming. Warmer temperatures causing bad things to happen The increased heat and the warm condition are causing many damages in different parts of the world today. Simpson (2008) notes that the hotter conditions are causing a rise in the water levels in the sea. The melting of glaciers and ice in Antarctica and the greensands is causing the rise. The snow accumulation has reduced and the winter season are taking shorter time. Due to the rise in wate r levels, hurricanes and floods have been experienced by different countries. The extreme heat condition has also caused deaths in India and Europe. Wildfires have also been experienced in some states in America, and floods have caused a lot of damage to property and peoples lives. Global warming and hurricanes The strength of hurricanes is increased by global warming. The hurricanes are getting stronger and dangerous than before. The warm oceans and tropical storms make the hurricane become more powerful than it used to be. The change in

Impact of Technology on Our Society Essay Example for Free

Impact of Technology on Our Society Essay When we speak of the impact of technology on society, we always talk about the positive effects of technology and about how technology has made life easy. We talk about the Internet as an information resource and a communication platform and conveniently ignore the fact that an overexposure to it leads to Internet addiction. We often discuss how technology has made life easy but easily forget that it has made us overly dependent on it. Have you thought of the impact of technology from this point of view? I am sure, most of you havent. Let us look at this aspect of technology here. Think of the days when there were no computers and no modern means of transport. Human life was highly restricted due to the unavailability of technological applications. Daily life involved a lot of physical activity. Life of the common man was not as luxurious as that of modern times, but he was more active. Exercise was integrated into routine physical activities. It was contrary to the sedentary lifestyle of today, which leaves no time for exercise and fills days with inactivity and laze. Today we dont want to, and thanks to technology, dont even need to, walk, move around or exert physically to get things done. We have the world is at our fingertips. We think of technology as a boon to society. I am afraid; its not completely a boon. The Internet has bred many unethical practices like hacking, spamming and phishing. Internet crime is on the rise. The Internet, being an open platform lacks regulation. There is no regulation on the content displayed on websites. Internet gambling has become an addiction for many. Overexposure to the Internet has taken its toll. In this virtual world, you can be who you are not, you can be virtually living even after you die. Isnt this weird? Children are spending all their time playing online and less or almost no time playing on the ground. Youngsters are spending most of their time social networking, missing on the joys of real social life. Think of the days when there were no online messengers, no emails and no cell phones. Indeed cellular technology made it possible for us to communicate over wireless media. Web communication facilities have worked wonders in speeding long-distance communication. On the other hand, they have deprived mankind of the warmth of personal contact. Emails replaced handwritten letters and communication lost its personal touch. With the means of communication so easily accessible, that magic in waiting to reach someone and the excitement that followed have vanished. Moreover, we have become excessively dependent on technology. Is so much of dependency good? Is it right to rely on machines to such an extent? Is it right to depend on computers rather than relying on human intellect? Computer technology and robotics are trying to substitute for human intellect. With the fast advancing technology, we have started harnessing artificial intelligence in many fields. Where is the digital divide going to take us? How is our tomorrow going to be? Machines replacing human beings does not portray a rosy picture, does it? It can lead to serious issues like unemployment and crime. An excessive use of machines in every field can result in an under-utilization of human brains. Over time, we may even lose our intellectual abilities. You know of the declining mathematical abilities in children due to use of calculators since school, dont you? The impact of technology on society is deep. It is both positive and negative. Technology has largely influenced every aspect of living. It has made life easy, but so easy that it may lose its charm one day. One can cherish an accomplishment only if it comes after effort. But everything has become so easily available due to technology that it has lost its value. There is a certain kind of enjoyment in achieving things after striving for them. But with everything a few clicks away, there is no striving, theres only striking. With the developments in technology, we may be able to enjoy all the pricey luxuries in life but at the cost of losing its priceless joys.

How Graphic Design Affects Culture Cultural Studies Essay

How Graphic Design Affects Culture Cultural Studies Essay The culture of the world is highly dynamic. The rapid change that is experienced has been attributed to many factors. In order to fully understand the extent to which graphic design influences the culture, it is important to understand what the term culture means. Culture can be taken to loosely mean the way of life for a particular group of people. However, there have been more detailed definitions of the term. This study seeks to provide an insight into how culture inter- relates with graphic design while mainly inclining on the impact of graphic design on culture. The paper addresses the topic by first understanding the two variables; culture and graphic design, and then reviewing the various instances when the culture has been influenced by graphic design. The study also touches briefly on the dependency of graphic design on the culture of the people. There exist numerous studies that has been conducted on the issue of the inter-relationship between culture and graphic design. In the studies, various definitions befitting graphic design are prominent. A study by Phill Meggs concentrates on tracing the history of graphic design. In this work, graphic design is traced back to the cave men where there were drawings of the animals they hunted for food. The study also brings out the development of the alphabet as having descended from symbols (Meggs 1998a). A paper by Helfand (2001) reviews the work of Richard Hollis who shows that graphic design dates back to the industrial revolution of North America. Further, he claims that the first individual to have used the term graphic design was William A. Dwiggins in a 1922 article titled New Kind of Printing calls for New [Type of] Design (Soar 2003, page 20). This implies that graphic design has been in existence or rather in practice for a long time and has evidently shaped the human way of life over time. Graphic design can be attributed to various forms of art. In a study by Helfand (2001), the words of a prominent designer, Milton Glaser stands out. In the definition, graphic design has been interpolated in the particular cultural setting and has been seen as to comprise various disciplines. It places such disciplines as typography, images and other forms of media with the aim of conveying a particular message. The purpose of graphic design is to pass a message with the aim of giving instructions, persuading the targeted group to either perform some activities. . As emissaries of communication, they visualize solutions for the presentation of abstract data, turning ideas into things: They create books and magazines, posters and packaging, exhibitions and Web sites, logos and film titles (Helfand 2001, p. 6). We can therefore conclude that graphic design is a communication form that utilizes the visual aspect of communication to transmit certain ideals or to stimulate particular feelings and emotions from its audience. This message has mainly been put across by a two-dimensional setting that is articulately aimed to convey a specific type of information. A study of Lorenzo London underground attributes graphic design with the attainment of aesthetic attributes of presentations or in construction. In order to point out how culture has been influenced by the practice of graphic design, we need to generate its definition. In a study by Sun Kang (2007), culture is shown to mean the pattern of human daily activities mainly reflected in their music, art, fashion and food. The study gives culture some different aspects on which we can be able to deduce how graphic design impacts on it. The three aspects of culture are derived from what is referred to as the core of culture. It is constituted of the values which are defined as the cultural meanings [that] are conveyed through practices which relate to the various communication forms [and] may include human behaviors, actions, and all other visible performances that people create and act in everyday life (Sun 2007, page 08). In concluding the Hofstedes theory, Sun (2007) points out that culture cannot be separated from the aspect of conveying the various cultural meanings. He posits that the core of culture; values, is transmitted through symbols and systems of symbols by different communication behaviors (page 8). In a different paper by David Carlson in the David Report (2011) culture has been attributed to the more complex ways of living [that incorporates] value systems, traditions, beliefs and habits; including knowledge, morals, law and customs, acquired by those within that Society (Page 8). David (2001) further claims that these attributes are the symbols of the integration of the beliefs of different individuals in a society that shares a common culture. They are therefore used as the cultural values or the cultural objects with which the standard way of living for the society is mirrored upon. We can therefore take the culture to refer to the ordered way of life of a particular society based on their established and accepted values. In this paper, I will tackle the topic of how graphic design influences culture based on various aspects of the culture. These aspects stand out prominently as defining the culture of a society. They are communication. Consumption patterns as well as the ways in which people present the literary works. In settling for these three aspects, the study aims to capture almost all spheres of human relations as well as their lives. It is important to note that these aspects have been taken as umbrella factors which cover a wide range of other aspects of the human life. It is true that graphic design has been in existence for a long time in the history of mankind. It has undergone many changes which have been attributed to many factors, the cultures of the society standing out prominently. Many studies have been conducted on the influence of culture on graphic design. The facts that have been presented are able to show that indeed there is a correlation between graphic design and the culture. However, the direction of the causation may not necessarily be in the direction they have dutifully established. It is for this reason that this study is appropriate. The paper does not, however, aims to dispute the established causation theories but rather seeks to indicate the existence of causation in the different direction. A study by Forty (1979), points out the impact of graphic design on culture through its influence on visual communication. When designers convey messages through visual media like specialized packaging, business logos and posters they are able to convey information not just to about the product but also about what it means to be associated with the brand. It is therefore common to find people who associate with a particular brand. Political views have also been greatly influenced by graphic designs. The evolution of graphic design has seen many changes in how designers presented their ideas. The Avant-garde movement was however, considered to be the inception of the contemporary work. Jan Tschichold was one of the designers of the time who is reputed to have used typography and images to stimulate changes in political polarization and instability (Owen 2008). This implies that not only has graphic design shifted the world on how we communicate but also on how we relate with each other which constitutes the politics of a society. Through the use of asymmetrical design as well as sans serif typefaces, he was able to capture the peoples emotions thereby influencing how they lived with each other. In another study, Lavin (2001), as quoted in Helfand (2001) shows how todays designers have failed to bring out the realities but rather wraps the mess in a clean envelop (page 31). Further, the study points the historical and contemporary track record of graphics in making powerful political statements, in functioning as intriguing personal creations, and in consciously influencing cultural norms (Page 31). There is also the factor that Lavin further blames the designers for failing to use the potential that they have to shift the political attitudes. Additionally, the study also points out the need for graphic designers to critically influence the culture. It is clear that the designers are perceived to have veered away from the course of positively influencing the societys culture. Perhaps it is time that the designers stopped concentrating on the corporate product designs to creation of art that invokes emotions in the society. As quoted by Helfand (2001), the failure of todays designers to positively influence the societys culture can be attributed to the inherited preoccupations of history and criticism (analyzing design products, compiling designer biographies, and developing a historical narrative of style influences (page 31). Further, as put across by Mills (1963), as quoted by Helfand (2001), between the human consciousness and material existence stand communications and designs, patterns and values which influence decisively such consciousness as they have. The mass arts, the public arts, the design arts are major vehicles of this consciousness (page 32). With the use of expressions, a designer is able to shift the conscious of their audience through employing various styles of graphics, colors, and material. The combination of graphic design and advertisement has been seen as the sure way of influencing the culture of the people. In this light, Soar (2002) has looked upon the use of artists and the elite group of the society largely seen as mass consumers with comfortable jobs. When the advertisements are aimed at this group, they employ the use of well known personalities who have been known to have a substantial following. In this way, the artists used are seen as having taken serious mass cultural products and converted them to popular cultures among the people. The end result is that the people adopt behaviors that are in close relation to their favorite celebrated personalities. Consequently, this influences the individuals way of life and therefore, their culture. There is a pedagogic function, then, in advertising and design, in which private codes are disseminated to a broader cultural mass via the [creations]. Indeed, their own cultural readings are highly attuned, being perfect consumers operating in a particularly rarefied social milieu (Soar page 14). As shown by Barchas (2003) there has not been an instance that graphic designing has not inter-related with the culture. He points out the case of Mr. Fary who is able to discredit the purchase Bohee tea especially on account that it was overpriced. By using poetry, he was able to influence the way the foreign Bohee tea was perceived thereafter. Indeed, Barchas points out that the Bohee tea became the new symbol of decay in the eighteenth century. The use of graphic design in advertising such products as the Bohee tea and displaying them as superior will surely influence peoples lifestyles. It was seen to be perpetrating materialism in the society. The retailer took advantage of the great influence that the advertisement had on the society to overprice them as well as to sell them substandard products. The culture is seen to be influenced given that such work influenced not just how people think, but also how they act afterwards (page 4). When we view the mode of presentation of the various works of art, they also have had an impact on the worlds perceptions of literary work. Barchas shows how the various changes in the print culture affected not just how the text was disseminated but also how it was interpreted. In his review of Eisenstein work, he shows how the changes in the print culture to include the presentation of literary work in book form influenced verification and legitimization of the work (Barchas 2003, page 8). This work has been viewed as the artifact that not only has value in its content, but also in the way it had portrayed history and culture. It had influenced how today the scholars present their work as well as the recognition of not just the material used in the presentation but also the layout as well as the design. Graphic design has been influenced by cultures across the world over time. People from different regions, cultures and ages are mesmerized by the nature of art displayed by designers. Art on the other hand is influenced by different cultures. The artist generates an item based on the environment that they have been exposed to. It is then possible to link different cultures through art. When a graphic designer makes a logo that reflects their culture for an event or for a corporate, then their audience becomes bigger. Such a logo may influence the lifestyles of people from different societies with different cultures.

The Downfall of Lady Macbeth :: Free Macbeth Essays

The Downfall of Lady Macbeth   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Macbeth is a play full of magic, mystery, and murder.   The variety of plots, as well as the interesting characters, force the reader to pay full attention at all times.   Unfortunately, one of these characters is a victim of her own imagination. Although Lady Macbeth adds much positive flavour to the play, her character is revealed through her aggressive attitude with her husband, her inhumane disregard for life, and her guilty conscience.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lady Macbeth is very assertive when dealing with her husband's hesitations about murdering Duncan:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "O never shall sun that morrow see!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Your face... is as a book where men   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   May read strange matters.   To beguile the time,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Look like the time; bear welcome in your eye,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Your hand, your tongue: look like the innocent flower   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But be the serpent under't."    This urging causes Macbeth to possess Å’black and deep desires', which lead him to   murder the king.   She takes it upon herself to pressure him and therefore, her bold character is revealed.   Macbeth's intentions would have been less serious if his wife was not more anxious than he was.   She, more than her husband, is to blame for the death of King Duncan, due to her relentless pursuit of power and authority.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lady Macbeth is a heartless fiend with an savage disregard for life. This is evident in the manner in which she downplays the murder of Duncan to her husband:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "A little water clears us of this deed;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   How easy is it, then!   Your constancy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hath left you unattended...   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Get on your night-gown, lest occasion call us,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And show us to be watchers.   Be not lost   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So poorly in your thoughts."    She tries to make Macbeth believe that committing the murder was not a vicious deed and that washing their hands will wash away all the guilt.   Macbeth exclaims that "all Neptune's ocean" will not wash the blood from his hands. Lady Macbeth appears at this point to be a ruthless killer working on behalf of the prince of darkness, which solidifies her character and gives the audience new insights to her psychological state.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The audience is lead to believe that Lady Macbeth will never feel any guilt concerning the murder, but her guilty conscience is displayed near the end of the play. She begins to sleepwalk and relive the murder in her mind:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "Out, damned spot! out, I say!   One; two; why, then   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Å’tis time to do't.   Hell is murky!   Fie, my lord--fie!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   a soldier, and afeard?

My Childhood Fear Essay

Why do people have fears? Why do we let fears control our lives? I never thought I would ever get over my own fears. These fears made my childhood very difficult and hard to deal with. When I was a kid, I was scared of spiders. As great as my parents were about letting their kids explore the world and letting us develop our own opinions about the organisms we encountered, I think my fear of spiders was largely my dad’s fault. He still tells me stories about how our house would have been â€Å"overrun with black widows – overrun!!† if he hadn’t hauled a can of Raid out into the backyard and sprayed the heck out of every black widow he found once a week. He talked about the sun spider (not a true spider, but still an arachnid) in the laundry closet with a hint of fear and has told me the story with a spider several times. It goes like this. One night, I called out to my dad, telling him that there was a spider in my crib. He looked around and didn’t see anything, so he told me I was dreaming and should go back to sleep. A few minutes later, I called out again, saying that there was a spider in my bed. He looked again and still didn’t see anything. I kept insisting there was a spider, so he eventually started pulling off blankets to prove that there was no spider. Of course there was a spider, THE BIGGEST BLACK WIDOW OF ALL TIME! Or at least that’s how my dad tells it. You’d think this spider was about to devour his beloved firstborn, that I was lucky he was there to save me and vanquish the black widow foe. He wouldn’t ever admit it, but these sorts of stories have led me to believe that my dad migh t have a touch of arachnophobia. When my dad, who is rather fearless and tells stories of brave encounters with rattlesnakes and an angry swarm of yellow jackets, actually showed any sort of fear, it sort of rubbed off on you. So, I was scared of spiders too. I remember growing up thinking that most spiders were dangerous, that killing a spider was better than risking being bitten. I used to be so scared of spiders that I’d have nightmares about them lurking under my blankets. I would wake up in a panic and start ripping off the covers to prove to myself that there wasn’t actually a spider in my bed. I knew there wasn’t a spider in my bed, but then again†¦ My dad had told me that story about the black widow in my crib, so maybe my subconscious mind was trying to tell me something†¦ As I became more and more interested in insects, I learned that the vast majority of spiders really weren’t going to hurt me. I knew that the wolf spider crawling up the wall or the little harmless brown spiders in the basement weren’t going to do anything to me, but the fear persisted. I felt a little stupid for being scared of spiders. But I couldn’t help it. They bothered me. When I was going to school, in the city of my birth, I was imagining that black widows lurked in every corner and I would have daily encounters with all manner of huge spider. Every now and again I would envision a spider crawling up the back of my couch while I was doing homework or something and it would make me shiver just a little. So, how did I get over my fear of spiders? I don’t know how or why it worked, but I told myself to ignore the spiders and suddenly they stopped bothering me. No more spider nightmares! They can crawl all over me and I don’t care. Black widows are beautiful spiders and I love to watch them. I enjoy seeing the big orb weaver spiders when I’m in the sorts of habitats where they’re found. Sun spiders – spectacular animals! And who doesn’t love a good jumping spider? I might not pick spiders up, just in case I misidentify one I shouldn’t handle or have a strange reaction to tarantula hairs (those things make me itch like mad!), but I’m perfectly okay with spiders living in and around my house. Sometimes I knock their webs down as I dust, but otherwise they’ve got a pretty good thing going living with me. I just don’t care that they’re there. All in all, I am happy I went on that field trip. Forcing myself to walk through the spiders to get to the pond seems to have done me a world of good. Now, if only I could get over my fear of centipedes†¦

Green Tea and Weight Loss in Overweight and Obese Adults

Obesity has become a growing health issue which is associated with increased risk of chronic diseases such as coronary heart disease, hypertension, type 2 diabetes, osteoarthritis, stroke, sleep apnea, and certain cancers (Auvichayapat et al. , 2008; Maki et al. , 2009; Nagao et al. , 2005). In the United States there are an estimated 72 million overweight or obese adults (as cited in Maki et al. , 2009).Currently, the most effective treatment for obesity is a combination of reducing energy intake and increasing energy expenditure, yet the most popular treatment is pharmacotherapy (Auvichayapat et al. , 2008, Diepvens, Kovacs, Nijs, Vogels, & Westerterp-Plantenga, 2005). Recently, researchers have found antiobesity effects in green tea (Maki et al. , 2009). The objective of this term paper is to depict the claim of green tea and its effectiveness on weight loss in overweight and obese adults. Review of the Literature Overweight and Obese and Weight LossThe basic reasoning of overweig ht and obese individuals is an imbalance between energy consumption and energy expenditure (Diepvens et al. , 2005). To achieve weight loss, a negative energy balance must occur and can be achieved by decreased energy consumption or increased energy expenditure (Auvichayapat et al. , 2008; Diepvens et al. , 2005). Genetics may also be linked to obesity in several ways. Genetics may be associated with susceptibility to fat storing and the controllability of food intake (as cited in Shepherd, 2009).It has been inferred that green tea may reduce body weight and increase satiety which will positively effect body composition (Auvichayapat et al. , 2008; Diepvens et al. , 2005; Maki et al, 2008; Nagao et al. , 2005). Components of Green Tea Green tea contains two major active ingredients which may be contributed to combating obesity: catechin and caffeine (Auvichayapat et al. , 2008; Diepvens et al. , 2005). Research has suggested that green tea catechins block the enzyme catechol O-methy ltransferase, thereby stimulating the sympathetic nervous system (Auvichayapat et al. 2008; Belza et al. , 2009). The stimulation of the sympathetic nervous system may be responsible for increased thermogenesis, fat oxidation and satiety (Auvichayapat et al. , 2008; Belza et al. , 2009). Green tea catechins may also contribute to increased antioxidant, antiviral, antiplaque-forming, anticancer activities, and decreased blood pressure and total cholesterol (as cited in Nagao et al. , 2005). Research has suggested that caffeine may promote thermogenesis and fat oxidation that positively affect body composition (Auvichayapat et al. , 2008; Belza et al. 2009; Diepvens et al. , 2005). Caffeine obstructs the degeneration of intracellular cyclic adenosine monophosphate, leading to increased norepinephrine release (Auvichayapat et al. , 2008). The increased norepinephrine may lead to thermogenesis and may enhance satiety (Auvichayapat et al. , 2008). Effects of Catechin and Caffeine Supplem entation on Overweight and Obese Adults Maki et al. (2009) conducted a study to investigate whether green tea catechin intake increased exercise-induced abdominal adiposity loss in overweight and obese adults in the United States.The researchers supported previous claims of green tea catechins’ positive effect on general weight loss, but further investigation was needed to conclude that green tea catechin consumption has a positive effect on body composition and abdominal adiposity. The study was a randomized, double-blind, controlled clinical trial that took place in two clinical research sites – Bloomington, Indiana and St. Petersburg, Florida. The male and female participants were of good general health and sedentary.The participants were between the ages of 21 and 65, had a waist circumference of 87 centimeters or greater (women) or 90 centimeters or greater (men), and a total cholesterol of 5. 2 mmol/L or greater. Participates agreed to consume no more than two ca ffeinated drinks a day and avoid medication or supplements that contained caffeine or catechin. The eligible participants were randomly assigned a beverage of catechins (625 mg) or a control beverage (0 mg) per day. Both the catechin and control beverage contained the same amount of carbohydrates, sodium, as well as caffeine (39 mg).Since this was a double-blind trial the eligible participants and staff were unaware of the assigned beverages. The eligible participants were asked to maintain caloric consumption, and required to increase their activity level by attending three, one-hour supervised exercise sessions a week for a total of 12 weeks. The Maki et al. (2009) study yielded 107 participates that completed the entire trial and met the set requirements. The average age of the participants was 48 years, about one-half were males (catechin, 49. 2%; control, 55. %), and most participants were of non-Hispanic white ethnicity (91%). Maki et al. (2009) found that the catechin group e xperienced (P = 0. 079) a greater loss of body weight than the control group at week 12. This supports results of other trials (Auvichayapat et al. , 2008; Belza et al. , 2009; Nagao et al. , 2005). The results of the Maki et al. (2009) study showed no difference in percentage changes in fat mass (P = 0. 208) or intra-abdominal fat area (P = 0. 125). However, total abdominal adipose area (P = 0. 013) and abdominal subcutaneous adipose area (P = 0. 19) decreased at week 12 (Maki et al. , 2009). Maki et al. (2009) concluded that catechins (625 mg/day) may have positive effects on exercised-induced loss of abdominal adiposity. Auvichayapat et al. (2008) conducted a randomized, controlled, experimental study to investigate green tea and its effectiveness on weight loss in obese Thais. The study included 60 Thai participates who were between the ages of 40 and 60 and had a body mass index of 25 kg/m2 or greater. Forty-two participates were females and 18 were males.The participants were required to have good health history with no current or prior metabolic or systemic diseases and not currently taking prescribed medication. The participants were randomized into two groups, a green tea group and a placebo group. The participants in the green tea group consumed a 250 mg green tea (100 mg catechin) tablet after breakfast, lunch, and dinner. The participants in the placebo group also received a tablet after breakfast, lunch, and dinner containing cellulose which was identical in appearance to the green tea tablets.The participants’ heights were determined by the use of a wall-mounted ruler and body weight was determined by the use of a digital scale. Body mass index was calculated by body weight (kg) divided by height (m) squared. Body fat percentage was measured by the use of a calibrated skinfold calipers. The sum of the triceps, subscapular, and iliac skinfolds were compared based on sex and age from the Jackson study to determine body fat percentage (as cit ed in Auvichayapat et al. , 2008). Resting energy expenditure was measured by the use of the Douglas bag system by indirect calorimetry (as cited in Auvichayapat et al. 2008). The air expired by the participants were analyzed by a computerized data acquisition system from which resting energy expenditure were calculated with the use of Weir’s formula (Auvichayapat et al. , 2008). Body mass index, body fat percentage, and resting energy expenditure were measured at baseline, and during the fourth, eighth and twelfth weeks of the study. In comparison, the green tea treatment group exhibited a significant difference (P < 0. 05) in weight loss during the eighthand twelfth weeks of the study as compared to the placebo treatment group.Auvichayapat et al. (2008) concluded that green tea can increase energy expenditure and therefore increase weight loss in obese Thais. Nagao et al. (2005) conducted a random, double-blind, controlled, experimental 12-week study to examine the effec ts of catechins on body fat loss. The researchers included 25 healthy Japanese men between the ages of 24 and 46 who ranged from normal to overweight according to body mass index (as cited in Nagao et al. , 2005). The 25 participants were randomly placed into two groups, a catechins group (n = 17) and a placebo group (n = 18).The requirements for the individuals were to consume 90% of the calculated energy intake requirement, to withhold from consuming large amounts of catechins, polyphenols, or caffeine, and to maintain their current level of exercise. Anthropometric measurements and computed tomography were administered by trained physicians at baseline and every four weeks thereafter for the 12-week study. Waist circumference was measured at the umbilical level while the participants were standing in accordance with the Japan Society for the Study of Obesity (Nagao et al. , 2005).The participants’ body fat ercentages were measured by the use of a bioimpedance analyzer and skinfold caliper method. Body fat percentage and lean body mass were derived from the ratio of total body weight to body fat. The skinfold caliper method utilized measurements at the lower end of the scapula and the intermediate region on the lateral side of the arm, and the sum of the two values were recorded. The measurement of fat was calculated by computed tomography. Computed tomography imaging was performed for visceral fat measurement by utilizing FAT SCAN software developed on the method developed by Tokunaga et al. as cited in Nagao et al. , 2005). The use of the FAT SCAN software, subcutaneous fat area and visceral fat area were obtained from abdominal computed tomography image. Subcutaneous fat area and visceral fat area were summed together to obtain the total fat area. The results of the Nagao et al. (2005) study showed that the reduction in waist circumference (P < 0. 01), skinfold measurements (P < 0. 05), and total fat area (P < 0. 05) was significantly grea ter in the catechin group (690 mg) than that of the placebo group.In conclusion, catechins (690 mg/day for 12 weeks) decrease total body fat and may be useful in preventing and combating obesity. Belza et al. (2009) conducted a randomized, double-blind, controlled study consisting of 12 healthy and normal weight male participants (age: 23. 7,  ±2. 6 years). Each participant was instructed to maintain their daily dietary and physical activity habits throughout the study. The treatments being analyzed were in the form of tablets containing 500 mg green tea extract (125 mg catechins), 400 mg tyrosine, 50 mg caffeine, or placebo.Each treatment was separated by a minimum of three days. The main focus of Belza et al. (2009) was to examine the compounds tyrosine, green tea extract, and caffeine, and their individual effects on thermogenesis, appetite sensations, and ad libitum energy intake. A ventilated hood that was tested weekly to ensure reliability was used to assess resting metabol ic rates of each participant. Participants were instructed to fast the evening prior to, as well as refrain from medication, alcohol, and strenuous physical activity 24 hours before respiratory assessments.A baseline respiratory measurement was acquired for each participant during the first 25 minutes of each assessment. The assessment then continued with 30-minute intervals in which respiratory measurements were recorded for a total of four hours. Each respiratory assessment for each individual was executed on the same time of day and on an identical schedule. The participants’ appetite sensations were analyzed using the Visual Analogue Scales which included subjective questions about sensations of hunger, satiety, prospective consumption, and fullness (Belza et al. 2009). Each participant completed the Visual Analogue Scales prior to the respiratory assessment to obtain a baseline measurement, and subsequently throughout the respiratory assessment. Another test each partici pant completed was the ad libitum meal. The participants were instructed to consume the ad libitum meal at a constant pace and to terminate consumption when satiety was reached.The amount of ad libitum meal consumed was used as the assessment of ad libitum energy intake. Belza et al. 2009) found that caffeine produced a thermogenic response of 6% above the baseline assessment as compared to the placebo (P < 0. 0001). No significant difference was found for thermogenic response with the tyrosine and green tea extract treatments as compared to the placebo (Belza et al. , 2009). Belza et al. (2009) stated that too small of a sample size was tested to conclude any appetite suppressant value of the treatments administered, and additional investigation with a large sample size is needed. Diepvens et al. 2005) administered a study to investigate the effects of green tea and a low-calorie diet on resting energy expenditure and body weight in overweight females. The researchers hypothesiz ed that green tea would increase resting energy expenditure and decrease body weight. The study was an experimental, double-blind, parallel-design, placebo-controlled trial including 46 overweight females between the ages of 19 and 57 and a body mass index between 25 and 31 kg/m2. All participates were of good health and moderate caffeine-users (200-400 mg of caffeine a day).Two groups were randomly assigned to each treatment: a green tea treatment (n = 23) and a placebo treatment (n = 23). All 46 participants consumed a low-calorie diet consisting of 60% of estimated energy expenditure and consumed three tablets daily (9:00 a. m. , 1:00 p. m. , 6:00 p. m. ) of either placebo or green tea (75 mg caffeine, 375 mg catechins). Diepvens et al. (2005) utilized an open-circuit, ventilated-hood system to assess energy expenditure, as well as fat and carbohydrate oxidation.Anthropometric measurements were assessed using a digital balance (body weight) and a wall-mounted stadiometer (height) . BMI was calculated by dividing body weight in kilograms by height (m) squared. Diepvens et al. (2005) concluded that there was not a significant difference between the green tea and placebo groups in reducing body weight. Diepvens et al. (2005) contributes the low thermogenic effectiveness of green tea to the low-caloric diet because of the reduction of sympathetic activity caused by the low-caloric diet.The reduced sympathetic activity reduces noradrenalin release which is partially responsible for thermogenesis (as cited in Diepvens et al. , 2005; Auvichayapat et al. , 2008). Summary In summary, the effects of green tea on weight loss may be attributed specifically to the catechins and caffeine, the active components of green tea. The researchers found that a positive correlation occurred between the consumption of green tea and energy expenditure, fat oxidation, total fat area loss and satiety which will contribute to the prevention and reduction of obesity.Although several stu dies found that there was not a significant difference in energy expenditure, fat oxidation, total fat area loss and satiety between the green tea and control groups, there was nevertheless a difference. Perhaps with the long term consumption of green tea, the benefit will be exponentially larger. It is beneficial to note that while the consumption of green tea is not a solution by itself, it can be used as part of the process for weight loss and optimizing health for currently overweight or obese adults.References Auvichayapat, P. Prapochanung, M. , Tunkamnerdthai, O. , Sripanidkulchai, B. , Auvichayapat, N. , Thinkhamrop, B. , †¦ Hongprapas, P. (2008). Effectiveness of green tea on weight reduction in obese Thais: A randomized, controlled trial. Physiology & Behavior, 93(3), 486-491. doi:10. 1016/j. physbeh. 2007. 10. 009. Belza, A. , Toubro, S. , & Astrup, A. (2009). The effect of caffeine, green tea and tyrosine on thermogenesis and energy intake. European Journal of Clinic al Nutrition, 63(1), 57-64. doi:10. 1038/sj. ejcn. 1602901. Diepvens, K. , Kovacs, E. M. R. , Nijs, I. M. T. Vogels, N. , & Westerterp-Plantenga, M. S. (2005). Effect of green tea on resting energy expenditure and substrate oxidation during weight loss in overweight females. British Journal of Nutrition, 94(6), 1026-1034. doi:10. 1079/BJN20051580 Maki, K. C. , Reeves, M. S. , Farmer, M. , Yasunaga, K. , Matsuo, N. , Katsuragi, Y. , †¦ Cartwright, Y. (2009). Green Tea Catechin Consumption Enhances Exercise-Induced Abdominal Fat Loss in Overweight and Obese Adults. Journal of Nutrition, 139(2), 264-270. doi:10. 3945/jn. 108. 098293. Nagao, T. , Komine, Y. , Soga, S. Meguro, S. , Hase, T. , Tanaka, Y. , & Tokimitsu, I. (2005). Ingestion of a tea rich in catechins leads to a reduction in body fat and malondialdehyde-modified LDL in men. Am J of Clin Nutr, 81(1), 122-129. Retrieved from http://www. ajcn. org. libaccess. sjlibrary. org/cgi/reprint/81/1/122. pdf Shepherd, A. (2009). O besity: prevalence, causes and clinical consequences. Nursing Standard, 23(52), 51-57. Retrieved from http://web. ebscohost. com. libaccess. sjlibrary. org/ehost/ pdfviewer/pdfviewer? vid=4&hid=8&sid=44d81a55-f6d5-40b7-808f-239f2569d782%40sessionmgr10

Alternative Power Sources

Mexico is one of the countries that utilize alternative or renewable energies aside from its major power generating plants such as thermal and coal fired power plants. Renewable energy represents the production of electrical energy with the resources being provided by nature on a sustainable basis. Utilization of this renewable energy gives an alternative solution to the prevailing demand for energy. It also lessens or eliminates the emission of harmful threats to the environment cause by the usage of the typical sources of energy such fossil fuels in the form of carbon, oil, or gas.The environmental effects are long term in nature and irreversible in process such as the increasing hole in the ozone, global warming and contamination of the atmosphere, the greenhouse effect, and nuclear waste. Alternative or renewable energies may be in the form of a hydropower plant that uses the kinetic energy of water to be able to generate power; a solar panel utilizing photovoltaic cell to harnes s the energy rays coming from the sun; a windmill that uses wind power to produce energy; and geothermal energy that utilizes steam coming from the earth’s core.Adapting to the usage of renewable energy not only has a positive effect on Mexico’s environment but also in its economy. An evaluation of renewable power sources will provide significant help in producing additional power in Mexico. Mexico utilizes alternative sources of energy in the form of hydropower which comprise 22% of the total rated capacity, 2% to geothermal plants, 3% to nuclear plants, only a small fraction of percent goes to wind power and large percentage accounts to thermal plants of CFE and others from independent power producers.CFE refers to the â€Å"Comision Federal de Electricidad† or the Federal Electricity Commission, and it represents the sole state owned electric company. CFE is responsible for the construction of generating plants to meet the demands for domestic lighting, irrig ation, dragging and milling; increasing the rated capacity of power needed; unified economical and technical criteria by standardizing the operating voltage and frequency with the purpose of standardizing equipment thereby reducing manufacturing time as well as cost, inventory and storage.At present there are two governing bodies in Mexico’s electrical public system, the Central Light and Power Company and the Federal Electricity Commission or CFE. The two bodies govern agreements on transmission and interconnection services being granted to renewable power sources. Regulatory schemes are being implemented to balance the competitive condition of power production thus enabling competition under similar conditions.The Energy Regulatory Commission or the CRE has the sole responsibility regarding the economic and technical regulation of the electricity sector. The objective is to protect consumer’s interest either short or in long terms. Factors to consider in economic reg ulations include costs, prices, quality of service and investment. CRE is also responsible in concessions and permits, settling disputes, and promoting competitions among participants.Mexico’s energy sector played a key role regarding the economic growth of the country such as the relative increase in the Gross domestic product or GDP, certain percentages coming from the energy exports, total public revenues, and investments in the energy sector greatly contributed to the economic growth of the country. The figure below shows the structure of the Mexican Energy Sector.

Individual Project Report Essay Example | Topics and Well Written Essays - 500 words

Individual Project Report - Essay Example However, we can expect some of the following demographic skews in our advertising: 1. Mostly people in America, Europe and Japan will be viewing. Many areas of the Third World have intermittent Internet access and bad bandwidth, so streaming video is difficult to imagine. 2. There will likely be an additional skewing towards white middle-class viewers. 3. People interested in our campaign will likely be people of around college-going age, 18-35, interested in upwardly mobile education and professional positions. They will likely be of middle-class backgrounds. Using YouTube to reach out to the market of people online is a brilliant move for a variety of reasons. 1. It is self-demonstrating. We will be showing people how to do online advertising while we are promoting a school that does online advertising. 2. The type of people who are likely to be interested in getting into online advertising and experienced with the type of social networks used to create viral marketing are the peop le watching YouTube videos. A recent Super Bowl ad had advertising executives discussing how to construct a commercial, with the commercial changing as they brainstormed. It was a funny, self-aware advertisement for a car that also satirized the advertising industry. Some videos in that vein could easily be produced and could be quite funny.

Nonverbal communication in romantic relationships - literature review Essay

Nonverbal communication in romantic relationships - literature review - Essay Example What individuals do is also reliable indicator of internal feelings. Four studies comprise this literature review. â€Å"Nonverbal Immediacy Behaviors and Liking in Marital Relationships† (Hinkle, 1999) measured the frequency of positive nonverbal behaviors in married couples and found a strong correlation with the subjects’ reported liking for one another. â€Å"Relational Messages Associated with Nonverbal Involvement, Pleasantness, and Expressiveness in Romantic Couples† (Le Poire, Duggan, Shepard & Burgoon, 2002) focused on vocal involvement, showing that partners perceived intimacy based on tone. The results of â€Å"Patterns of Matching and Initiation: Touch Behavior and Touch Avoidance across Romantic Relationship Stages† (Guerrero & Anderson, 1994) indicated sex differences in the initiation of touch, with men choosing the dominant role of initiation early in the relationship and women becoming the initiators after marriage. â€Å"Adult Attachment Style and Nonverbal Closeness in Dating Couples† (Tucker & An ders, 1998) reported that secure attachment style resulted in more positive touching. Although it may seem obvious that nonverbal communication—in general, a subconscious act—should correlate with relational satisfaction, researchers may take nothing for granted. Thus, the Hinkle study cited research that reported relationships have a greater success if the partners like one another. They also defined nonverbal immediacy as â€Å"behaviors such as touching, smiling, and making eye contact with another person† (Hinkle, 1999) and hypothesized that the more immediacy behaviors displayed by an individual, the more their partner liked them. The focus of their research was related to the duration of the relationship. They found that correlation remained constant, but that liking behaviors were strongest in the first year of the marriage and after the twenty-fourth year (Hinkle, 1999). Guerrero and Anderson began with a

Instructional Design Model Essay Example | Topics and Well Written Essays - 750 words

Instructional Design Model - Essay Example In this model a systems view of instruction is considered so that one segment is interconnected with a series of outside segments in a variety of ways; as indicated this is significantly different from the ADDIE instructional design approach which more restrictedly approaches design from a single segment to the next in a direct and progressive way. This essay considers the varying aspects of the Dick and Carey model, specifically considering stage 1 through stage 3 through an illustrative example within the context of a twelfth grade Honors English class. In terms of the Dick and Carey model, the interrelation of the varying concepts of context, content, learning and instruction, are considered (Leshin, Pollock, Reigeluth 1992). Dick and Carey themselves indicate that, â€Å"Components such as the instructor, learners, materials, instructional activities, delivery system, and learning and performance environments interact with each other and work together to bring about the desired student learning outcomes† (Carey and Dick, pg. 6). Within this paradigm, there exist nine separate stages that designers must attend to in adhering to the constraints proscribed by Dick and Carey. These stages include 1) Instructional Goals; 2) Instructional Analysis; 3) Entry Behaviors and Learner Characteristics; 4) Performance Objectives; 5) Criterion-Referenced Test Items; 6) Instructional Strategy; 7) Instructional Materials; 8) Formative Evaluation; 9) Summative Evaluation (Leshin, Pollock, Reigeluth 1992). The first stage of the Dick and Carey model identifies the instructional goals of the design project. In this stage the identification of the instructional goal considers the relation between the learner’s current knowledge base and the intended instructional goals (Lee). In these regards, the Dick and Carey model in great part mirrors the ADDIE instructional design model. In terms of the working example of the twelfth